194|CHATGPT – Logo Logistics

Time to Complete: 12
Rating: Beginner

As a Junior in the Marketing program at BYU, I have become more familiar of the many things that AI can be used for, including logo creation. It doesn’t always understand your vision the first time- this logo took me three seperate prompts- but it makes logo creation process so much faster and easier!
The logo represents EcoVentures’ mission by blending modern design with nature and technology. The green and earthy tones reflect growth and sustainability, while the minimalist style keeps it simple and adaptable for different uses. It’s a design that feels universal, connecting with people everywhere, and perfectly matches the brand’s focus on being innovative and eco-friendly.

Time to Complete: 10 minutes
Rate: Beginner
This was an interesting project. I ran into the problem of having a limited number of credits with ChatGPT or I would have included the company name into the logo. If I had unlimited use of ChatGPT, I could see myself working on this for 20-30 minutes trying to perfect my logo idea. I picked the design I thought mostly described the modern and earthy vibe of the company after I asked it to make a logo from the translated brief.

Time to Complete: 10
Rate: Beginner
This is not my first time using ChatGPT to make logos and images, so I was able to use some of the things that I learned from previous prompts to make a logo that I think fits the description. However, I do struggle to get ChatGPT to get any text spelled correctly, so I prompted the logo to not include any text with the actual logo.

Time to complete: 10
Rating Beginner
I really liked how creative I could be without having to do any graphic design myself.


This logo uses a darker green color palette to symbolize life and growth, aligning with the company’s focus on sustainability. The abstract leaf shape is combined with subtle technological elements, representing innovation and a connection to nature. The modern and minimalist design ensures versatility, making it suitable for various formats and global cultural resonance. It meets the objectives of brand recognition, cross-cultural appeal, and adaptability.

Time to Complete: 10
Rating: Beginner


We talk about the rise of AI all of the time in the business school, and it’s amazing capabilities. This logo uses a grey background, enabling the green leaves to look more pronounced while also viewing this more innovative look, and focusing on a sustainability theme. It was interesting to prompt AI into creating what I wanted, and I would say it was pretty successful!

Time to complete: 10 mins
Rating: Beginner
This was a great way to use AI to build creative solutions

Time to complete: 10 minutes
Rating: Beginner
This was an awesome assignment, it was a very clever way to show the translation abilities of ChatGPT while also highlighting the importance of prompt engineering. Below is a picture of my logo:


I feel this logo fulfills the company requirements by being simple enough to apply in all cultures, using green and earthy tones, and combining technology and nature.

Time: 20 minutes
Difficulty: Easy

I thought this was an interesting challenge because I was relying on ChatGPT’s creativity but I also had specific ideas of what I liked and didn’t like. There was a tension between those two and specifically with image creation, it seems like Chat has trouble unless you are very specific. And even then it sometimes doesn’t do exactly what you describe.

time spent: 20min
Rating: easy

I love this logo because it shows the following message and criteria:

  • Innovation and Sustainability: The design incorporates elements of nature, like leaves or plants, and subtle modern technology to reflect both sustainability and innovation.
  • Green and Earthy Tones: The color palette focuses on greens and earth tones, symbolizing growth, life, and connection to the environment.
  • Simple and Memorable: The logo is clean, minimalistic, and avoids unnecessary complexity, making it easily recognizable.
  • Cross-Cultural Appeal: The abstract design ensures it is globally appealing and not tied to specific cultural references.
  • Versatility: The simplicity of the design ensures it can adapt to various formats and sizes without losing impact.

The steps I went through to end up with this final logo was to first changing the colors, making the logo more simple and easier to remember and I wanted to add the name of the company to connect the logo with the company. Giving specific instructions helped refine the logo

Time to complete: 20
Rating: Beginner

  • Color Scheme:
  • Harmonious greens for sustainability, earthy browns for land connection, and soft blues for water and innovation.
  • Versatile for digital and print applications.
  • Symbolism:
  • Combines a stylized tree with technological patterns to represent nature and innovation.
  • Includes Spanish-inspired motifs like gentle curves and geometric patterns for a unique identity.
  • Typography:
  • Clean, modern sans-serif font with subtle Spanish-inspired touches, ensuring professionalism and global appeal.
  • Icon Design:
  • A distinct, standalone icon that balances technology and nature, adaptable for various branding uses.
  • Versatility:
  • Scalable and impactful across formats, with variations for different applications.
  • Global Appeal and Simplicity:
  • Universal design that resonates globally while remaining minimalistic and memorable.

Time to complete: 20 minutes
Rating: Beginner
I haven’t used AI to translate from one language to another before, I loved that this challenge incorporated that capability of ChatGPT. It was fun to play around with Chat when creating logos according to different specifications. It’s crazy that Chat can create endless ideas, I can see how it can be a powerful tool to brainstorm with.

Time to complete: 20 minutes
Rating: Beginner


This uses green and earth tones, shows the impact this brand has on the environment through the main leaf. This logo also is unique enough that you will instantly be able to know the brand no matter the size of the logol.

Time to complete: 15 minutes.
It takes a longer time than expected due to the syntax error.


The refined logo for EcoVentures Management aligns with the deliverables outlined in the initial prompt as follows:

  1. Symbolism and Design:
  • The logo features layered agricultural fields, symbolizing the connection to sustainable agriculture and the harmony between technology and nature. The clean lines and minimalist style reflect modernity and innovation.
  • The earthy color palette, including olive green, beige, and light brown, represents life, growth, and environmental responsibility.
  1. Brand Recognition:
  • The design is distinctive and memorable, balancing simplicity and symbolism, ensuring it stands out across various media while staying professional and polished.
  1. Cross-Cultural Appeal:
  • The icon of layered fields and the natural tones convey universal themes of sustainability and agriculture, resonating with audiences across different geographies.
  • The typography is clean, bold, and modern, making the name accessible and relatable globally.
  1. Versatility:
  • The flat, scalable design ensures adaptability to various formats, including digital platforms (websites, social media) and printed materials (business cards, brochures).
  • The composition works well in both large and small applications without losing impact or clarity.

The logo encapsulates the spirit of innovation and sustainability while aligning with the company’s mission to foster a greener future through technological advancements in agriculture.

Time to Complete: 20 minutes
Rating: Beginner

After going through a couple designs, I thought this one was the best because it is simple, uses the right color palette, is very versatile which means it is adaptable in many different markets which is exactly what they want.