190|CHATGPT – AI Consulting

Time to complete: 25 minutes

Phase 1: Planning and Research (Month 1)

1. Define Objectives:

  • Increase brand awareness: Achieve a 20% uplift within six months.
  • Event partnerships: Secure collaborations with at least five eco-friendly events.
  • Influencer engagement: Partner with a minimum of 10 influencers who align with Helios’ sustainability values.
  • Digital impact: Drive a 15% increase in website traffic via campaigns.

2. Localized Market Research:

  • Identify eco-conscious urban hotspots:
    • North America: Portland, San Francisco, Vancouver, Austin.
    • Europe: Amsterdam, Berlin, Copenhagen, Stockholm.
  • Research local sustainability events, like marathons, yoga festivals, or clean-up initiatives.

3. Target Influencer Profiles:

  • Use platforms like AspireIQ or Upfluence to find influencers who:
    • Advocate for sustainability and fitness.
    • Have 10k-100k followers with strong engagement rates.
    • Are trusted in eco-conscious communities.

4. Budget Allocation:

  • Allocate resources for:
    • Event sponsorships: 40%.
    • Influencer collaborations: 30%.
    • Content creation: 20%.
    • Paid promotions: 10%.

Phase 2: Strategic Event Partnerships (Month 2-3)

1. Negotiate Sponsorships:

  • Propose collaboration with events such as:
    • Earth Day marathons.
    • Sustainability expos.
    • Regional green initiatives like beach clean-ups or urban fitness festivals.
  • Offer branded eco-friendly merchandise (e.g., reusable water bottles, recycled-material t-shirts).
  • Create Helios experience zones showcasing:
    • Product trials.
    • Sustainability education through interactive displays.

2. Local Community Integration:

  • Partner with urban fitness groups to organize:
    • Eco-runs in city parks.
    • Yoga classes or fitness boot camps with Helios-sponsored instructors.

3. Promote Events Digitally:

  • Announce partnerships through localized ads and social media posts.
  • Use countdowns and sneak peeks to build anticipation.

Phase 3: Influencer Collaborations (Month 3-4)

1. Onboard Influencers:

  • Draft clear contracts detailing deliverables, timelines, and payment structures.
  • Provide creative briefs emphasizing:
    • Dual benefits of Helios products (performance and sustainability).
    • Personal storytelling and authentic content creation.

2. Launch Campaigns:

  • Encourage influencers to:
    • Share product unboxing videos emphasizing eco-friendly packaging.
    • Create TikToks/Reels showcasing Helios products in action.
    • Attend sponsored events and share live updates.

3. Hashtag Campaign:

  • Launch branded hashtags, e.g., #RunGreenWithHelios, #EcoAthleteChallenge.
  • Incentivize followers to participate with rewards such as discounts or free products.

Phase 4: Digital Amplification (Month 4-5)

1. Produce Professional Content:

  • Capture high-quality photos and videos at events.
  • Film behind-the-scenes footage of influencers engaging with Helios products.
  • Use customer testimonials and user-generated content from events.

2. Interactive Campaigns:

  • Host live Q&A sessions with influencers on Instagram.
  • Run polls, quizzes, and challenges to engage followers.

3. Paid Promotions:

  • Boost top-performing influencer content with geo-targeted ads.
  • Use retargeting ads to drive traffic to the Helios website or e-commerce platform.

Phase 5: Monitoring, Evaluation, and Optimization (Month 5-6)

1. Track Metrics:

  • Use analytics tools to measure:
    • Event participation and booth engagement.
    • Social media engagement rates (likes, shares, comments).
    • Website traffic and conversions.

2. Collect Feedback:

  • Survey event attendees to gauge their experience with Helios.
  • Conduct post-campaign reviews with influencers and event partners.

3. Optimize Strategies:

  • Focus resources on high-performing influencers and event types.
  • Refine messaging and creative content based on feedback and data.

Phase 6: Scale and Expand (Post-6 Months)

1. Expand Partnerships:

  • Target international eco-conscious events.
  • Recruit additional influencers based on successful campaigns.

2. Long-Term Initiatives:

  • Launch an “Eco-Champion” program with select influencers as brand ambassadors.
  • Create annual events like the “Helios Eco-Challenge” to strengthen brand identity.

3. Build Loyalty:

  • Introduce exclusive offers and early access to product launches for campaign participants.

Time to complete: 30 minutes
Difficulty: Intermediate

Initial Prompt:
“How can Helios Footwear increase its market share?”

Refined Prompt (First Shot):
“Helios Footwear targets eco-conscious young athletes aged 18-34, offering recyclable, low-impact sports shoes. How can it deepen market share in eco-conscious urban centers?”

Refined Prompt (Second Shot):
“Helios is planning to launch a new eco-friendly extreme sports shoe. How can it successfully enter the extreme sports market and capture attention in this niche?”

Refined Prompt (Third Shot):
“Provide a detailed step-by-step action plan for Helios to enhance brand visibility through eco-friendly partnerships and digital marketing.”

This multi-shot prompting approach progressively narrowed the scope, focusing first on general strategies, then leveraging Helios’ unique traits, and finally crafting a targeted action plan. Each step built upon the previous, resulting in detailed, actionable insights that align with Helios’ goals and challenges.

Time to complete: 30 min

Rating: Beginner

Prompt:

“How can Helios Footwear increase its market share?”

ChatGPT Response:

  • Leverage eco-friendly branding to appeal to sustainability-focused consumers.

  • Expand into untapped urban markets.

  • Launch marketing campaigns emphasizing unique selling points (USPs).

  • Build partnerships with like-minded brands and influencers.


Step 3: Multi-Shot Prompting

First Shot: Refining with USPs and Target Demographics

Prompt:

“Considering Helios Footwear’s focus on eco-conscious consumers aged 18-34 in urban North America and Europe, how can we leverage our eco-friendly materials and low environmental impact to grow market share?”

ChatGPT Response:

  • Highlight sustainability in digital marketing to resonate with younger demographics.

  • Collaborate with green initiatives and urban community events.

  • Promote lifecycle campaigns showcasing recyclable and biodegradable product materials.

  • Tailor advertising to city-specific eco-trends in North America and Europe.


Second Shot: Focusing on Strategic Goals

Prompt:

“How can Helios Footwear enhance brand visibility through partnerships with eco-friendly events and influencers to connect with young, sustainability-focused consumers?”

ChatGPT Response:

  • Partner with sustainability-focused influencers to co-create content on platforms like Instagram and TikTok.

  • Sponsor eco-friendly marathons and sports events in major cities.

  • Develop an ambassador program with athletes passionate about environmental issues.

  • Engage in social media challenges promoting sustainability.


Third Shot: Detailed Action Plan

Prompt:

“Based on Helios Footwear’s goal to deepen market share and launch a new extreme-sports shoe line, outline a step-by-step plan considering competition and supply chain challenges.”

ChatGPT Response:

  1. Market Research: Identify urban centers with growing interest in extreme sports.

  2. Product Design: Collaborate with extreme sports professionals to co-design shoes.

  3. Brand Partnerships: Secure partnerships with extreme-sports events and green suppliers to ensure sustainability.

  4. Digital Campaigns: Launch a teaser campaign focused on performance and eco-friendliness.

  5. Retail Strategy: Partner with urban eco-friendly stores for exclusive pre-launch events.

  6. Feedback Loop: Collect consumer feedback post-launch to refine the product line.

The multi-shot prompting process helped create clear and useful strategies for Helios Footwear. It started with general ideas for growing market share and became more focused on using Helios’ eco-friendly strengths and reaching their target audience. The final steps included working with influencers, sponsoring events, and planning a detailed product launch. Each step built on the last, making the advice more specific and easy to follow.